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ABOUT THE PUBLIC EDUCATION CAMPAIGN FOR SOLID WASTE MANAGEMENT IN GEORGETOWN

WHAT IS SOLID WASTE MANAGEMENT ?
Solid Waste Management (SWM) is a disposal strategy used by progressive communities to sort, recycle, convert and dispose of garbage they generate. IT IS NOT A CLEAN UP CAMPAIGN. IT IS COLLECTIVE AND HOLSTIC BEHAVIOUR THAT LEADS TO LESS DISPOSABLE GARBAGE AND HEALTIER ENVIRONMENTS FOR ALL.

WHAT IS THE SWMP PUBLIC EDUCATION CAMPAIGN PROJECT?

The project is a pilot initiative aimed at developing a Public Education and Awareness Campaign INITIALLY for the residents and businesses in the Lodge and Regent Street areas. The project's strategy is aimed at educating the public TO LEARN SIMPLE, EFFECTIVE AND HEALTHLY WAYS OF DISPOSING OF THEIR WASTE PRODUCTS. The active participation of the public is a key component.

WHO IS FUNDING AND DIRECTING THE PROJECT :
The Inter-American Development Bank, the Mayor and City Council of Georgetown and Guyenterprise SWM Project Unit. There are however several other agencies playing important supporting roles.

WHY IS THE PROJECT NECESSARY?
In 1998 by the Inter-American Development Bank (IDB) and the Mayor and City Council of the City of Georgetown (M&CC) identified improper Solid Waste Management and disposal as the “Most Visible Problems” in Georgetown. An IDB commissioned study was then done and the finding showed 117 tonnes of mixed waste is generated daily in the city, such as paper, cardboard, plastic, textile, wood, metal, glass, rubber soil and dirt all, of which are recyclable. However, there is no waste-recycling facility in Georgetown, though there are several facilities in neighboring Trinidad and in Venezuela. As such, there is no recycling of waste in the city. The 117 tonnes of garbage produced daily are therefore disposed of in the Landfill site in Lodge. There are environmental, health and administrative problems associated with disposal of such an enormous amount of solid waste per day in a landfill. A recycling programme can help to reduce the amount of accumulated waste that needs to be disposed of. Such a programme has been recommended as part of a SWMP. The IDB and M&CC embarked upon a Solid Waste Management Project (SWMP) in order to control the manner in which solid waste is handled and disposed of in the Garden City, Georgetown. Thus, there will be a Public Education and Awareness Campaign because it is the most meaningful human resource intervention in any SWMP.

WHAT IS GUYENTERPRISE'S SPECIFIC ROLE?
Guyenterprise Advertising Agency has been entrusted with this task and will be responsible for the planning and execution of a Public Education and Awareness Programme scheduled to be implemented in the two pilot areas – Lodge and Regent Street. The programme promises to be one of the most comprehensive exercises aimed at educating every citizen in the two selected areas about the nature, management and disposal of solid waste. The Solid Waste PEA programme is designed to coordinate education efforts for residents / businesses as to their rights and responsibilities with regard to SWMP in the city, benefits to individuals' health and their community, conduct school campaigns, and promote special events to raise public awareness about solid waste issues. The Education Program has established a web site which can be accessed by the public to obtain current information concerning solid waste services such as collection schedules, recycling procedures, and household hazardous waste collection events.

Guyenterprise will be organizing educational campaigns through the media, schools and even going door-to-door to educate the citizens about ways to change their values and lifestyles so that wastes can be reduced. These educational campaigns will aim at reducing, reusing and recycling resources to the greatest extent possible.

Another ultimate goal of the Guyenterprise coordinated campaign is to induce a long term desirable attitudinal change with respect to solid waste management (SWM).

OVERALL OBJECTIVES OF THE PROJECT
To Rationalize the city waste management programme
To Reduce the amount of waste generated in the city
To engage citizens in all efforts at, reducing, reusing, recycling, and practice responsible disposal of waste.
To refine, enforce and maintain strict observance of city's bylaws and ordinances.
To collaborate with relevant agencies and groups on SWM issues.
To institute cost recovery and cost cutting measures in SWM
To integrate all services and processes in SWM programme.



WHY THE PILOT AREAS

Lodge is an urban residential area and typical of a community that generates domestic waste that is not disposed of in terms of proper SWM. It is small enough and contained enough to make it ideal for a try-out of what will become a national exercise. It must be noted that there is nothing significantly different in SWM behavior in the pilot area of Lodge than any where in Guyana.

Regent Streets a commercial area which generates daily tonnes of commercial waste which should be subjected to the various processes of commercial / industrial SWM.

The two areas are different in terms of Target groups, practices, waste generated and disposed methods .

WHY NOW?
1 . It is now estimated by the Municipal Solid Waste Department that 200 tonnes of mixed waste is daily generated in the city.
2 . Money has now been approved for SWMP.
3 . Solid waste has now become an environmental challenge because there is no incineration.
4 . SWM is now a major health / environmental issue in Guyana.

WHAT IS EXPECTED TO BE ACHIEVED?
1 . Individuals will be responsible for their surroundings and the waste they generate.
2 . The Strengthening of voluntary public participation to reuse, reduce and recycle solid waste.
3 . Decrease in improper waste disposal
4 . Protection of public health and the environment
5 . Sustainable management of waste

WHO IS THIS PROJECT TO INCLUDE?

This programme will be aimed at all stakeholders, line organizations and target groups who have the potential to increase public sensitivity to environmental issues, and to eventually inculcate more positive attitudes towards the environment and waste disposal.

BUDGET
Total allocation budget for the activity is US149, 851.00

HOW WILL MONEY BE ALLOCATED?
The project funds will cover over 100 activities in the areas of: research, advertisements, community consultations, events and participation, production of educational films, books, and other materials, staffing and administration for a period of one year.

WHAT ARE THE KEY ELEMENTS OF IMPLEMENTATION?

The project is organized in 7 phases. Each phase is expected to accomplish these major activities .

a . Phase 1 Pre – Work
This is the initial stage which deals with preparatory work and site (Lodge & Regent Street) Reconnaissance.

b . Phase 2 Image and consensus building for the M&CC
There will be institutional strengthening, skills transfer and training of Health Education Unit of the M&CC (HEU) and various other workers so that they will be able to deal with questions, comments, requests and pressure from the public. Here we will also have Media Co-opt seminars

c . Phase 3: Master Plan with Emphasis on Pilot areas, Regent Street & Lodge. This will take the form of three components. The Residential Campaign, The Commercial Campaign and the Children's PEA Campaign.

d . Phase 4 Evaluation of phases 1-2. This stage will stress what each citizen's role in the program is, their contribution to its success, and the most convenient level of participation. Lesions learnt at this stage will be plugged in to expand the SWM programme.

e . Phases 5 – 7. This stage will mimic the master plan used in Phase 3, with exceptions and additions from phase 4 evaluation report.

f . Phase 8 Final evaluation and close out

At this stage there will be the monitoring and evaluation exercises in the selected areas and an assessment of the impact of the campaign.

DURATION OF THE PROJECT
This entire PEA campaign is expected to last for 12 months beginning Feb 2004 and ending Feb 2005.


WHAT IS EXPECTED OF THE PUBLIC

1 . The public is expected to support, encourage and promote solid waste reduction because the success of the programme depends on the voluntary support of the public.
2 . Strong cooperation from the public is also important because it enhances the flow of information.
3 . The public is expected to be alert to incidents of environmental abuse for example you may see a truck dumping garbage illegally into a ditch beside the road. Record its license plate number and report it to the M&CC.

WHAT ARE THE BENEFITS DERIVED FROM SWM?

1 . The project hopes to generate capacity building and waste minimization benefits.
2 . It is also expected that the public attitudes to solid waste disposal will be appropriately modified.
3 . The public will understand the nature, meaning and practices associated with the management and disposal of waste
4 . An informed and educated society / community with respect to such element as reusing, reducing and recycling of waste.

WHAT SHOULD YOU DO IF YOU HAVE QUESTIONS ABOUT THE PROJECT?

There are several avenues for getting information about the project. Click here for a full contact sheet.

           
 
           
   
     
       
         

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